Langkah Strategis Batik Muria Untuk Bertahan Hadapi Persaingan

Kudus – Muria Batik Kudus yang berdiri sejak 15 Desember 2005 bermula sebagai UKM yang memunculkan kembali eksistensi batik khas Kudus yang pernah ada saat tahun 60-an. Kehadiran kembali batik Kudus juga ada stimulan dari pemda Kudus yang diprakarsai oleh Dinas Perekonomian, Deskranada, dan Disperindagkop Kabupaten Kudus. Stimulan itu berupa dukungan, bimbingan, arahan, dan pelatihan batik kepada pengelola dan pemilik Muria Batik Kudus yaitu Yuli Astuti.

Hingga saat ini, Muria Batik Kudus masih mampu bertahan di tengah ketatnya persaingan dan terus menghasilkan produk batik khas Kudus, di antaranya batik klasik Kapal Kandas, Tribusono Kelir, Buket Parijoto, Merak Katlea, dan puluhan motif khas Kudus lainnya.

Langkah strategis apa saja yang diambil Yuli Astuti untuk bisa bertahan hingga saat ini.

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